The Avenue of the Arts corridor is a 3.5-mile thoroughfare section of Broad Street from Temple University (Glenwood Avenue) in North Philadelphia to Washington Avenue in South Philadelphia. Next year marks the 20th anniversary of the Avenue of the Arts, Inc. (AAI), an independent non-profit organization created in 1993 that aims to reinvigorate Broad Street as the arts and entertainment heart of Philadelphia and the region. To celebrate this milestone, AAI has partnered with the Pennsylvania Horticultural Society (PHS) to launch the “New Vision of South Broad Street.” The project seeks to update and re-imagine the original vision for the premier arts and entertainment district.
On Thursday, the four teams selected by the AAI's South Ave Task Force were unveiled: Bohlin Cywinski Jackson, Cairone & Kaupp, Inc., Jonathan Alderson Landscape Architects, Inc. and LRSLA Studio. Each team is charged with developing an up-to-date plan, which embraces the best practices of the finest urban thoroughfares in the world to enhance the atmosphere of South Broad Street. Teams are encouraged to consider streetscape and the integration of light, sound, transportation, navigation, ecology and economic and residential development. At the culmination of this phase, the teams will submit proposals on Wednesday, Nov. 14, 2012, and the winner announced on November 20, 2012. Depending on city support and fundraising, the Task Force looks to begin the project by 2014.
“South Broad Street is a prominent district in Philadelphia, known best for the arts and vulture venues that attract tourists and residents alike,” said Alan Greenberger, Deputy Mayor for Economic development and Chairman of the Philadelphia City Planning Commission. “However, there is also an abundance of dining, shopping, entertainment and commercial and residential space available on the street, that we, as a city, could do a better job promoting, supporting and experiencing. I think this effort will help do just that.”
For more information, visit www.avenueofthearts.org.