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August 29, 2014, 6:16 pm

PNC funds financial learning for children

Two local nonprofits have received grants from the PNC Foundation to create financial education programs for preschoolers.

The Please Touch Museum and the Delaware Valley Association for the Education of Young Children received $325,000 from the foundation to teach children about saving and spending.

The grant funding was announced during a luncheon held Tuesday at PNC’s Market Street offices that drew executives from the nonprofit community, early childhood education leaders and PNC employee volunteers.

“This is a part of a $12 million initiative that is part of Grow Up Great that focuses on improving financial literacy for children as well as parents and teachers. The program is called “For Me, For You, For Later: First Steps to Spending, Sharing and Saving.” It will lead young children towards a solid understanding of these basic concepts,” said PNC Regional President Bill Mills.

Created by Sesame Workshop, “For Me, For You, For Later,” features a multimedia kit to enhance financial education for children between the ages of three and five. The kits include a guide for parents and caregivers, a children’s activity book and an original Sesame Street DVD.

During the luncheon, PNC Financial Services Group Chairman and CEO James E. Rohr gave an overview of Grow Up Great, PNC’s signature early childhood education program.

The program was just extended by $250 million over 10 years to enhance early childhood education and school readiness.

The initiative will focus on enhancing financial education for families in 15 states and the District of Columbia. The PNC Foundation will award $1.04 million in Grow Up Grants across Pennsylvania. The grants will be distributed to 12 nonprofit community partners, including libraries, YMCAs, school districts and other organizations that focus on high-quality care and education for young children. In Pennsylvania, approximately 40,000 children will be served through Grow Up Great, in addition to nearly 15,000 parents/caregivers and more than 1,400 preschool educators.

Through its partnership with PNC, the Please Touch Museum received $200,000 to incorporate the concept and curriculum of For Me, For You, For Later in all aspects of the museum’s work. The financial education curriculum will also be integrated into their comprehensive school readiness outreach programs such as the Portable Play series and Museum Without Walls programs. The museum will reach approximately 20,000 children.

“PNC has been a partner of the museum for many years. They are excellent partners in early childhood,” says Please Touch Museum president and CEO Laura Foster.

Foster noted that the organization has been engaging in discussions with PNC officials about developing financial literacy program for children because it realized that it was a natural subject for kids.

“The good thing about this is it reaches both children and parents,” Foster says of For Me, For You, For Later.

PNC’s other Philadelphia area partner, DVAEYC will serve 2,000 preschool children and 90 early childhood education teachers. DVAEYC will take a three-tiered approach to delivering PNC’s For Me, For You, For Later curriculum by training 90 early childhood education professionals from 30 programs serving 2,000 children and at least 500 families in the region.

The PNC Foundation receives its principal funding from the PNC Financial Services Group.


Contact Tribune staff writer Ayana Jones at (215) 893-5747 or This email address is being protected from spambots. You need JavaScript enabled to view it. .